Managing Director and Chief Executive Officer of Guinness Nigeria Plc, Mr. Seni Adetu, said Nigeria’s economy has bright prospect for investors and market stakeholders, given the large number of its youthful population.
According to Adetu, a large number of the country’s population are in their 20s.
Speaking at this year’s Annual General Meeting of the National Institute of Marketing of Nigeria (NIMN), yesterday in Lagos, Adetu noted that the world is witnessing a changing lifestyle, with consumers becoming increasingly choosy and brand-led.
This, he argued, creates a big challenge for the marketing group since this has made it imperative for them to be innovative in order to meet the changing tastes of the consumers.
He urged marketers to be ready for a whole lot of challenges as consumer lifestyles are changing.
“Regulatory framework is getting more intrusive. But a marketer should know how to behave in this changing world, since marketing is critical to growth. He must be ready to think out of the box,’ Adetu said.
He advised marketers to have a deep knowledge of consumers’ wants and needs and the imperative of adopting new strategies and innovation to enable them make a success of their career, adding that investing in customer’s growth will help spur their growth and development.
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