The Journey of Wonder is a journey that started in 2010, at the first Samsung Africa Forum, where Samsung introduced and actively started the Built For Africa initiative – bringing over 500 engineers, market researchers and research and development specialists around the world to travel throughout Africa to understand the needs and wants of the African consumer.
Recently, Samsung Electronics unveiled new products and services at the 2013 Samsung Africa Forum, in Cape Town. Some of this include: Solar Power Generator(a 15KVa diesel generator, capitalizes on the one resource that Africa has an abundance of – sunlight), Solar Powered Health Centre (built for use in remote rural areas, and intended to eliminate the economic and geographic barriers that prevent people across Africa from obtaining quality medical treatment); and a solar-powered internet school – a 12-metre container that can accommodate at least 21 pupils, each with a laptop, and has 24 solar panels providing nine hours of power a day.
Here are the words of CEO of Samsung Electronics Africa, KK Park, on the company’s commitment to Africa:
“Relentless pursuit of new innovation is the key principle of our business and what is enabling consumers to discover a world of possibilities with technology. Africa is a dynamic region and consumers today are looking for technology that will enrich and empower them. Samsung’s key concern has been, and will continue to be, how do we develop the technology to resolve the continent’s challenges? How do we contribute to building a smarter Africa? The answer: Built For Africa technology.”
“With this industry knowledge and insight, we have followed this journey, and today our purpose continues to be about making a contribution to society and enriching people’s lives through smart solutions and premium products,” adds Park.
“Three years later, it is very clear that Samsung’s presence in Africa is about bringing Samsung’s smart world to the continent – creating a smart ecosystem for Africa – solution-based devices and value-added content for life and lifestyle enhancement – and we have the most diverse product portfolio in the world of ICT to do exactly that.”
“This year, we have joined with key partners to not only enable a wider market the opportunity to afford premium devices, but to develop content and software solutions that are unique to Africa,” continues Park. “We organised the first Africa Smart Government Summit and launched solutions such as our Solar Power Generator and Solar Powered Health Centre, which are set to make positive impacts across the continent.”
“This year, we will continue to bring Samsung’s smart world to the continent through our Built For Africa initiatives, our Brand Stories, our partnerships and our innovative technologies that serve not only individuals but also governments and business enterprises – not to mention our focus on education – creating an accessible smarter ecosystem for Africa.”
“This is our journey and we are committed to creating a Smart Africa through our products and initiatives,”concludes Park.
For additional info, read: http://www.itweb.co.za/office/SamsungElectronics/PressRelease.php?StoryID=237758
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