MTN Nigeria has launched a competition for mobile application developers.
The competition is focused on the development of local content and the creation of local applications relevant to the Nigerian market.
Categories for entries in the MTN App Developer Challenge include entertainment and lifestyle, productivity, games, education, health and a special category for student entries.
Six Winners will emerge from each category and they will receive N1 million and a Samsung Galaxy S4 mobile phone as well as six months promotion on the MTN NextApps store.
The overall winner’s prize will include a Hyundai IX35 car, N1 million, a Samsung Galaxy S4 mobile phone as well as six months promotion on the MTN NextApps store.
Participants are expected to submit applications via the challenge website mtnonline.com/challenge from 24 July to 24 October 2013, and fro, the 24 October till 24 November 2013, customers will be encouraged to visit the ‘Developer Challenge’ section of the Appstore to download their favourite apps.
According to MTN Nigeria’s Chief Marketing Officer, Larry Annetts, the MTN App Developer Challenge was a demonstration of the company’s commitment to deliver a bold new digital world to various stakeholders.
He said the initiative represents a tangible and credible platform to make the MTN brand promise a reality as well as promote the growth and use of locally relevant content, which would help develop the Nigerian ecosystem via partnerships that are beneficial to the ecosystem at large.
“Mobile applications have become an essential feature for most mobile users, and a growing number of Nigerians now rely on their mobile phones as the preferred choice to stay in touch with developments in the society. This has made local Nigerian mobile content more relevant and important than ever before.”
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