Nigerian media personality and entrepreneur Mo Abudu has launched EbonyLife TV - a new entertainment television station to reflect the continent’s sophisticated tastes. The new TV station is aimed at the successful middle classes who so far lack programming to cater for their modern lifestyles.
Mo Abudu is the first woman to launch an African TV channel. She is regularly compared to Oprah Winfrey for her all-encompassing vision, drive and commitment.
Mo Abudu’s goal is to change the prevailing conception of an Africa still set in the dark ages. Today’s Nigeria is one of the fastest growing economies in the world, with a burgeoning middle class wielding substantial spending power.
The channel builds on the success of Moments with Mo, the widely-syndicated talk show hosted by Abudu. The show has featured inspirational Africans and guests such as former US Secretary of State Hillary Clinton, former South African President F W de Klerk, British footballer Rio Ferdinand and American fashion designer Diane von Furstenberg.
Stars such as Sade, Seal, the Lighthouse Family’s Tunde Baiyewu and D’Banj all have Nigerian roots. Throughout Nigeria there is a wealth of exciting artistic talent that EbonyLife TV can draw on for its programming.
The launch of EbonyLife TV is a big step for its world-class team of industry experts drawn from the most diverse backgrounds and continents, all committed to the vision of building Africa’s first global black entertainment network. The Keynote Speaker at the launch this month was Steve Forbes, Chairman and Editor-in-Chief of Forbes Media, who presented the first EbonyLife TV Awards to inspiring Africans.
The channel’s key target demographic is the African youth aged 18 to 34. With the tagline “Live the Ebony Life”, the channel is both inspirational and aspirational, celebrating style and success while simultaneously motivating audiences to dream and dream big.
Viewers can look out for the glitzy EL Now, the daily entertainment news show featuring the hottest global black news, the latest celebrity buzz, African success stories and all things ‘Africana cool’ across music, movies, TV, fashion, beauty, design and the arts.
Other programmes created specifically for EbonyLife TV audiences include Screen Divas, where Nollywood Queens Kate, Uche, Funke and Rita combine their star power to produce the short film ‘New Horizon’ tackling the issue of domestic abuse.
Additionally, EbonyLife TV has partnered with Globecast - the leading global provider of content management and worldwide transmission services for professional broadcast delivery. Globecast will provide technical backbone and drive content distribution on Android, Tablets, Mobile and Web. As a result EbonyLife TV is set to enable brands connect passionately with these key drivers of arguably the most vital segment of any economy.
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